How Events Are Marketed to, and Found by, Attendees [Marketing]

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Event attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.

The report was based on data from a survey of 2,621 event attendees and 1,630 event organizers from around the world.

Some 66% of attendees say they learn about events/conferences from friends and acquaintances, and 59% say they find out from email newsletters.

Nearly half (49%) find out from online searches related to events they have heard about.

Some 89% of organizers say they market their events through their own website; 76% market through email newsletters; and 73% through social media.

Some 65% of organizers say they would like to use social media more frequently in the future to market their events.

About the research: The report was based on data from a survey of 2,621 event attendees and 1,630 event organizers from around the world.

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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