31 Tweetable Statistics That Prove the Importance of B2B Blogging [Marketing]


This article was published by HiP B2B and curated by Closer Spot. Be sure to check out other Closer Spot news and advice to help you win more business.

Today, it seems like everybody has a blog or two. There’s more than 440 million blogs between just Tumblr, Squarespace, and WordPress. Blogging has become so ubiquitous that it’s easy to forget just how important blogging is. There’s no other channel that can bring the same versatility and value that a good B2B blog brings.

Whether it’s raising awareness, sharing expertise, or convincing prospects to become customers, a well-run blog is the centerpiece for a content marketing effort. It’s a tactic that can have a huge impact on the bottom line without requiring a large investment in software or promotion.
The following list contains a set of notable statistics on blogging. These statistics cover blog consumption, preferences, post frequency, outcomes, and outlook. The biggest takeaway from the list is the importance of consistent output and quality posts.

Without further delay, here are thirty-one tweetable statistics that prove the importance of B2B blogging:
  1. 77% of Internet users read blogs (Source: Impact). Tweet This Stat.
  2. 33% of B2B companies use blogs (Source: ZoomInfo). Tweet This Stat.
  3. In 2017, 65% of marketers planned to increase their use of blogging (Source: SocialMediaExaminer). Tweet This Stat.
  4. Internet users in the US spend 3 times more time on blogs and social networks than they do on email (Source: HubSpot). Tweet This Stat.
  5. 53% of marketers say blog content creation is their top inbound marketing priority (Source: HubSpot). Tweet This Stat.
  6. 70% of marketers indicate that they blog at least weekly (Source: Impact). Tweet This Stat.
  7. 1 in 10 blog posts are compounding, meaning they gain lasting organic search traffic over time (Source: HubSpot). Tweet This Stat.
  8. Compounding posts make up 10% of all posts, but generate 38% of overall traffic (Source: HubSpot). Tweet This Stat.
  9. The average word count of top-ranking content on Google is 1,140-1,285 words (Source: Searchmetrics). Tweet This Stat.
  10. Companies with blogs generate 55% more website visits than companies without blogs (Source: HubSpot). Tweet This Stat.
  11. Companies that published 16 or more posts per month got almost 3.5 times more traffic than companies that published 0-4 posts per month (Source: HubSpot). Tweet This Stat.
  12. Companies that blog 20 or more times per month see the most return in traffic and leads (Source: HubSpot). Tweet This Stat.
  13. It’s predicted that, by 2020, buyers will manage 85% of their relationships without talking to a salesperson (Source: Riverbed Marketing). Tweet This Stat.
  14. Websites with a blog have 434% more indexed pages (Source: Ignite Spot). Tweet This Stat.
  15. Websites with a blog have 97% more inbound links (Source: Ignite Spot). Tweet This Stat.
  16. 36% of people prefer list-based headlines (Source: ConversionXL). Tweet This Stat.
  17. 43% of people admit to skimming blog posts (Source: HubSpot). Tweet This Stat.
  18. Blog posts with images get 94% more views (Source: Jeff Bullas). Tweet This Stat.
  19. Blog titles of 6 to 13 words attract the highest and most consistent amount of traffic (Source: Hubspot) Tweet This Stat.
  20. 94% of people who share posts do so because they think it might be helpful to others (Source: New York Times Insights).
    Tweet This Stat.
  21. B2B marketers (75%) are more likely to use blogs in their social media content than B2C (61%) (Source: Social Media Examiner). Tweet This Stat.
  22. 81% of US consumers trust advice and information from blogs (Source: Ignite Spot). Tweet This Stat.
  23. 61% of US consumers have made a purchase based on a blog post (Source: Ignite Spot). Tweet This Stat.
  24. 68% of consumers are likely to spend time reading content from a brand they are interested in (Source: The CMA). Tweet This Stat.
  25. 37% of marketers believe blogs are the most important type of content marketing (Source: Ignite Spot). Tweet This Stat.
  26. 81% of companies believe their blogs are “useful,” “important,” or “critical” (Source: HubSpot). Tweet This Stat.
  27. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (Source: Demand Gen Report). Tweet This Stat.
  28. 57% of companies with a blog have acquired a customer from their blog (Source: HubSpot).
    Tweet This Stat.
  29. Small businesses with blogs generate 126% more leads (Source: Ignite Spot). Tweet This Stat.
  30. B2B marketers that use blogs get 67% more leads than those that do not (Source: HubSpot). Tweet This Stat.
  31. 89% of companies think blogs will be more important in the next five years (Source: Impact). Tweet This Stat.

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