This article was published by Brian Solis and curated by Closer Spot. Be sure to check out other Closer Spot news and advice to help you win more business.
While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that matter to an increasingly evolving generation of connected customers.
I was recently invited to keynote NextCon in Phoenix. In this presentation, I explore the need for human-centered experiences and aim to help executives shift mindsets toward the future. I wanted to share it with you here.
About BrianBrian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets.
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