B2B Reads: Active Listening, Influencer Marketing, and the Perfect Lead by Heinz Marketing [Marketing]


Editor's note: This article was originally published by Heinz Marketing and curated by Closer Spot. Please subscribe to get actionable news and advice delivered to your inbox each week.


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

Active Listening Is Not A TechniqueActive listening enables us to see things from the customer point of view, not just factually, but emotionally. Great article by David Brock.

The Perfect LeadA great look at some of the problems with formulaic approaches to lead qualification. Thanks for your thoughts, Dan McDade.

How to Know It’s Time to Update Your Landing PageIt’s important to know when it’s time for a change when it comes to your landing page. Thanks for the advice, Lesley Vos.

5 Reasons Why Your Buyer Persona’s Aren’t Good EnoughSome great tips for improving your buyer personas. Thanks, Molly Clarke.

How to Increase Sales Conversions with Retargeting StrategiesWanting higher sales conversions and actually getting them are two different things, but retargeting strategies can help! Thanks for your insight Neil Patel.

This Is How Fast Influencer Marketing Is ChangingInfluencer marketing can generate 11 times the ROI of traditional advertising. Here’s a look at how it’s changing. Thanks for the article, Jay Baer.

Sales Motivation Video: Using Silence in the Selling ProcessGreat video on the power of silence in the selling process. Thanks, Mark Hunter.

Three Keys to Being a Successful Remote Team MemberWorking remotely promises plenty of advantages for the individual, but that doesn’t necessarily mean they’re being the most effective team member. Thanks for the tips, Kevin Eikenberry.

How to Improve the Attitude of Your Sales TeamSalespeople with a positive attitude well more. Here are some tips to keep your sales team positive. Thanks, Kevin F. Davis.

5 Must-Have Skills of a Marketing Analytics ManagerThe demand for marketing analytics managers in increasing as more CMOs transform into data-driven marketers. Here are some great skills marketing analytics managers should have. Thanks for your insight, Paroma Sen.

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