Build LinkedIn Search Strings that Deliver Your Ideal Prospecting List Using Boolean Search [Sales]

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Learn how to find your ideal buyers on LinkedIn using Boolean Search

If you’re using the free version of LinkedIn, knowing how to develop targeted search strings is foundational for successful prospecting. Originally called Boolean Search, search strings employ a mathematical formula to deliver a specific list that meets your defined criteria, pinpointing the buyers, influencers, and stakeholders you’re looking for.
Linkedin Search String Formula Vengreso - Learn how to find your ideal buyers on LinkedIn using Boolean Search

Got Prospects? @GoVengreso @BrynneTillman has the formula to find your buyers #LinkedInSalesClick To Tweet
Boolean search strings utilize the following modifiers: OR, AND, NOT, “” (quotation marks) and () (parentheses).
Here’s how you can develop a powerful LinkedIn search string to ramp up your social selling prospecting efforts:
When combining two titles or keywords with OR, you will get all-inclusive results. For example, a search that is defined as Marketing OR Sales will result in a list including everyone with the word sales and everyone with the word marketing in their profile.
 AND is a limiting term. If you enter a search for Marketing AND Sales, the resulting list will include only profiles that contain both of those terms.
NOT will eliminate words and phrases from the search results. Marketing NOT Sales will provide a list of only profiles that contain the keyword Sales, but do not mention Marketing anywhere.
The second part of developing a productive search string is utilizing quotation marks.  These are indispensable when using phrases or terms that include more than one word. For example, if you are looking for a Vice President, enclosing the term in quotation marks ensures that your results only turn up instances of those words together.
The last part of understanding Boolean search on LinkedIn includes:
Parentheses – Using parentheses is necessary only if you are looking to use a second term or set of terms to narrow the results. The search(Marketing OR Sales), for example, is the same as using Marketing OR Sales without the parentheses—you want results that contain at least one of these terms—either Marketing or Sales. But the following criteria:  (Marketing OR Sales) AND (“Vice President” OR Director) tells LinkedIn to find profiles that have either the terms Marketing or Sales within them, AND that are Vice Presidents or Directors. The AND means that they must have one term from the first set of parentheses and one term from the second, to show up in the search. The quotation marks mean that the words Vice President must be together.
Got it? It can seem a little complicated at first, but once you perform some searches, it all makes sense.
Using #Booleansearch on #LinkedIn isn't complicated if you follow @BrynneTillman's #prospecting guideClick To Tweet

Now that you have the perfect search string – here are a few tips on how you can use it for prospecting on LinkedIn!

  1. Identify whom your client or networking partner knows (mining their connections). Using this search helps drill down to exactly the people they know that you want to meet: From this connection’s profile, click on the “500+” (or the number of connections they have), or look to the right and click on “See connections.” In the Search box at the top left of the menu bar, click on the magnifying glass and type in your search string. If you want to drill down further, click on the “Advanced” link on the top right of that section.
  2. When completing an advanced search, type your search criteria in “Keywords” or “Title.”
  3. Paste the Boolean search term in the search box. Click the hamburger on the left of that search box to choose People, Companies, Posts, etc.
Find your ideal buyers on #LinkedIn through these #searchstring tips by @BrynneTillman @GoVengresoClick To Tweet
BONUS: Finding targeted 1st degree connections by using this LinkedIn search technique will allow you to re-engage with the stakeholders you are already connected to but have been ignoring.
Take some time and build out your perfect LinkedIn search strings—once you have this down, your searches will bring you to the buyers you’re looking for.
If you have any questions around LinkedIn for business development, I invite you to have a conversation. Here is a LINK to my calendar, please pick a time that works best for you.
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