B2B Reads: Value Messaging, Sales Calls, and Event Engagement by Heinz Marketing [Marketing]

Editor's note: This article was originally published by Heinz Marketing and curated by Closer Spot. Please subscribe to get actionable news and advice delivered to your inbox each week.

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:

Five Steps to Improve Your Value Messaging Approach
Value messaging is the glue that allows you to align your content and training services to each other and the customer’s path to ensure consistency and effectiveness. Thanks for the tips, Tamara Schenk.

What I Learned by Reviewing 30 Different Welcome Emails in 30 DaysA great look at some different welcome email tactics. Thank for your insight, Kaleigh Moore.

Why Professional Evolution requires more than Tech ToolsProfessional evolution weighs technology advances against critical thinking skills. Great article, Babette Ten Haken.

Master Zapier and Automate the Tedious Repetitive Activities in Your BusinessMaking the decision to automate some parts of your business activity can bring solid results. Thanks for your thoughts, Miles Austin.

Why You Should Start with Why Change, Not Why UsYou can’t borrow the success of the company to make yourself credible, you have to prove that yourself. Thanks for the article, Anthony Iannarino.

4 Crucial Mistakes That Will Ruin Your Sales Call (And What To Do Instead)Some great advice on how to build a rapport on a sales call, and some things to avoid. Thanks, David Fisher.

Elevate Sales Ops from Tactical Grunt to Strategic PartnerAn in-depth look at how to leverage territory design in order to elevate sales ops and drive revenue growth. Thanks for the article, Chris King.

5 Ways to Increase Event EngagementTo some, events can be a monumental waste of money. But to many others, they bring your best customers together and attract a wider audience from your target market. Thanks for your insight, Maxwell McGee.

Where is Your Strategic, Finite Target Account List?Selecting Targets is first for a reason. It’s one of the very few chances we (in sales) have to be strategic.  Thanks for your thoughts, Mike Weinberg.

7 Reasons Why Prospects Go Cold and How to Avoid itOne of the biggest frustrations that salespeople and their sales leaders have is when good prospects go cold. Great article, Dave Kurlan.