Effective Sales Enablement Requires Tighter Alignment Around Value Messaging by The Sales Review [Sales]
Editor's note: This article was originally published by The Sales Review and curated by Closer Spot. Please subscribe to get actionable news and advice delivered to your inbox each week.
The ideal content creation teamThe most logical way to attain the level of value-messaging alignment that B2Bs expect is to bring together a master group for sales content creation. This master group includes team members from the front line, sales leadership, marketing managers, business development reps and representatives from the C-suite. Without input from all these essential groups at the earliest stages, it's difficult to move sales enablement content beyond an uncoordinated mix of varying priorities and messages.
Sales enablement tech for continuous trainingSocial selling can be among the most effective tools for both delivering context-based messaging that customers need most and making sure sales teams adhere to best practices through training reinforcement.
Here are three sales enablement solutions a sales leadership team can implement right away: