The Ultimate Guide to Messenger Marketing & Facebook Chatbots by Angelo Sorbello [Marketing]

Editor's note: This article was originally published by Angelo Sorbello and curated by Closer Spot. Please subscribe to get actionable news and advice delivered to your inbox each week.

Messenger Marketing. Chatbots.

Puh-lease— anything but another shiny and distracting new trend, right?

….Except, I was totally and completely wrong.

Even after I was told that chatbots were the “biggest thing since email” — I just rolled my eyes and ignored them.

Well, it wasn’t until a mentor told me that they were here to stay that I gave them a second look. Continue reading...