The Must-Know SEO Trends for Better Marketing in 2018 by The Mention Blog [Marketing]

Editor's note: This article was originally published by The Mention Blog and curated by Closer Spot. Please subscribe to get actionable news and advice delivered to your inbox each week.

The year 2018 is already in full swing, and is fast becoming interesting for SEO. The rules of the SEO game change often, and reaching the first position in the SERP is no longer the ultimate goal. As search engines evolve, new opportunities arise for increasing search traffic, which are not necessarily related to organic search.
Targeting trends such as the popularity of snippets, visual content, and voice search can often provide better results than an emphasis on rankings. Therefore, it’s important to think about how to combine established and growing trends to develop a truly effective SEO strategy for the next year. READ THE FULL ARTICLE...