LinkedIn Video – Let’s Do It Right by Sales Summit [Sales]

Editor's Note: This article first appeared on Sales Summit and was curated by Closer Spot. Please subscribe to get actionable news and advice delivered to your inbox each week.

By Meghan
I’ve always been one to experiment with what is working, and get ahead of the curve. One of the trends we’ve been paying attention to  is the rise of native LinkedIn video. Since launching in the summer of 2017, the number of videos on LinkedIn has risen dramatically. Now that we’ve had a few months to test it out, I wanted to share some of the pros, cons, and best practices of LinkedIn video.

The Positives

LinkedIn Video is a powerful tool, here are some of the advantages of using it, and why it’s become so popular in the past few months.

You can’t fake video.
Dave Gerhardt of Drift made this point on LinkedIn a couple of months ago. When you see someone post a video, you know it is them. For most of us, it isn’t a huge deal but for bigger names and executives you know it is them and not a ghostwriter posting the content.

Communicate more
One huge advantage to video is that it lets you communicate much more. Not just the number of words, but it also lets you communicate your tone and expression. You can communicate a lot more in 2-3 minutes of video than over a wall of text.

Video can train your audience
The same way each email you send can train your prospects or recipients to either open or delete the next email, video works the same way. If you’re producing quality content that your audience sees value in, they will want to watch your next video. If you’re just spamming and self-promoting, they won’t watch the next one.

Build your personal brand
LinkedIn video is a great way to build your personal brand. With video, people not only know your name, but they know your face so if/when you go to events or meet them in person, you’ll be recognized more. Also, with the rise of video emails with tools like Vidyard, the people you’re sending these emails to might be more willing to open your email if they know your face from social posts.

Organic boost
At the time of writing this post, LinkedIn seems to be heavily favoring native videos. Like all things, this will likely change in the future, but for the time being there does seem to be an advantage to posting a native video.

Sales reps are at an advantage
As sales reps we are always talking to people we don’t know, either in person, over the phone, or remote meeting. We’re practiced at communicating in front of people. For many of us, we’re much better at communicating through video than long written posts. As an added bonus, video recordings generally take less time than long written posts.

The Negatives

With any emerging trend, there will also be negatives and haters. Here are a few things to keep in mind as you start to create LinkedIn Video.

It’s a little too easy to do
When LinkedIn first launched publishing, they saved it for their INfluencers. Many people commented that people who weren’t good at video or had nothing of value to say were making videos. READ THE FULL ARTICLE...