Editor's Note: This article first appeared on HubSpot and was curated by Closer Spot. Please subscribe to get actionable news and advice delivered to your inbox each week.
Creating GIFs is easier than you think. In addition to helping you find the perfect GIF for any situation, Giphy has a Mac app called Capture that can help you easily create GIFs of your own.
Image source: GIPHY
On Giphy, you can break down your videos step-by-step, capture and highlight the most animated and engaging moments, add captions, adjust resolution, export, and embed. A GIF’s simplicity is part of what makes it great, so you don’t need to overthink it when you make one.
6. Create digestible video from podcast episodes.Making a simple video from one of your podcast episode's audio track is an easy way to repurpose content, but an audio-only video doesn't command as much attention as a visually appealing video.
Plus, some publishers have found that up to 85% of Facebook video views take place without sound, so adding simple text transcriptions to those videos will grip your audience's attention. Tools like Anchor Videos can help you transcribe your podcast's audio clips in a visually engaging way, which are perfect for social media videos.
Image source: Medium
Keep on ClippingVideo content is only going to become more important as content marketing evolves, but too many brands are letting their perception of the amount of work involved hold them back.
Don’t fall into this trap. Instead, commit to creating simple and streamlined video content. Use other content types that you’ve already created as building blocks, leverage video as much as possible, and don’t try to start from scratch every time you go to create content. Reusing and repurposing old content will help you effectively integrate video into your larger marketing strategy.
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