Encourage Customer Journeys and Improve the Middle of Your Funnel by Salesforce.com [Marketing]


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By Kathryn Casna

Leads are just one part of the sales equation. You can have all the leads in the world, but if you don’t do anything with them—or if you don’t do the “right” things with them, then they’ll just be that—leads, and nothing more. To make your conversion rate more dynamic and more reliable, you need help and coordination between departments such as sales and marketing, and you need to take a good, hard look at your sales funnel.

An analysis of a sales funnel is just a really good way for you to break down your sales process. It allows you a micro-focused look at it so that you can see where the sticking points are, and how you can make it more seamless for customers, and therefore more productive for you. So how can you do that and what information do you need? This graphic offers some good tips.

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