Editor's Note: This article first appeared on CleverTap and was curated by Closer Spot. Please subscribe to get actionable news and advice delivered to your inbox each week.
The age of digital marketing is upon us. It’s not uncommon while browsing the internet to see a plethora of popup windows, banner advertisements, and retargeted marketing efforts. If you look past the new marketing channels themselves and analyze the marketing strategies, are they any different than the tactics of the past?
Innovation has certainly led to new technological mediums of communication, like social networks connecting billions of people. What hasn’t changed very much, if at all, is the psychology of good marketing messages. So is it still possible to implement learnings from the marketing gurus of the past? In the battle between traditional marketing vs digital marketing, we advocate for peace and cooperation—hypothetically speaking.
In the visual below, CleverTap has taken some expert advice to create actionable tips to implement traditional techniques into your digital marketing strategy.